Local in Transition
Traditional local media such as printed Yellow Pages are becoming obsolete. PCs, smart phones, tablets and mobile and non-mobile GPS systems are the new consumer conduit to local information. The proliferation of these devices is requiring brands to re-imagine the way they are found in the new digital world of today.
Opportunities and Challenges with Local
Opportunities evolving from this paradigm shift, however, come with significant challenges. The local digital landscape is extremely fragmented with hundreds of national and local web properties that consumers access for business and product information, store reviews, coupons and deals, etc.
Today, the Local digital ecosystem is a vast, differentiated landscape. Is it feasible for national advertisers with hundreds or thousands of locations to efficiently and effectively engage the local consumer within this complex system? With GMS Local, the answer is YES.