leadership

GroupM Search is the emerging digital strategy and vision division of GroupM, the media buying and planning arm of WPP responsible for more than 1/3 of the world’s media buying. We provide category thought leadership, technology development, research, staffing and training to GroupM’s media planning and buying agencies. Our focus is to drive the digital marketing industry forward as an integrated channel for our clients through innovation, research and best-in-class search marketing strategy. We see the next great opportunity for marketers to be local in nature. One-to-one communication cannot happen between a brand and a consumer without making it personal, which local represents in every way.

GMS Local is comprised of a team of experts who are dedicated to creating and finding tools to position our advertisers to capture the opportunity that Local presents. Our approach focuses on key inputs across the paid, owned and earned media opportunities in the Local space that can have a measurable impact on your connection with consumers. These inputs include your local business listing, presence across the fragmented local search ecosystem and consumer sentiment of your businesses.

Meet Members of the Local Team

Chris Copeland

CEO
GroupM Search, The Americas
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John Tolson

Partner, Managing Director
GroupM Search, The Americas
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