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	<title>GMS Local</title>
	<link>http://www.gmslocal.com</link>
	<description>The Answer is Right Here</description>
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		<title>Five Local Search Pitfalls to Avoid</title>
		<description><![CDATA[Companies large and small are aware of the importance of local search and many have taken advantage of the opportunities available in the local online space.  As more consumers become armed with smartphones, the number of local searches continues to skyrocket.  Depending on which firm or search engine you ask, desktop local search accounts for [...]]]></description>
		<link>http://www.gmslocal.com/2012/09/five-local-search-pitfalls-to-avoid/</link>
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		<title>Major Retailers Find Themselves Turned Into Showrooms</title>
		<description><![CDATA[Last weekend, the main television in my house was on the fritz, so it was time to upgrade.  Like many modern consumers, I turned to my laptop to research alternatives, and made a short list of television models to consider.  I then pulled out my iPhone, did a search to locate the closest retailer and [...]]]></description>
		<link>http://www.gmslocal.com/2012/08/major-retailers-find-themselves-turned-into-showrooms/</link>
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		<title>Foursquare Evolves Beyond the Check-In</title>
		<description><![CDATA[When you are married with three kids a date night becomes a luxury for which you seldom have time. I, therefore, always take advantage of opportunities when they are presented, like last weekend.  Given its rave reviews, we decided to see “The Dark Knight Rises.” When we got to the theater, I pulled out my [...]]]></description>
		<link>http://www.gmslocal.com/2012/08/foursquare-evolves-beyond-the-check-in/</link>
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		<title>Has Online Digital Streaming Hit Its Stride?</title>
		<description><![CDATA[My family and I recently embarked on the annual summer vacation.  This year, the kids chose Charleston, SC, which meant – ROAD TRIP! In my youth, long road trips meant many periods of static on the radio as we traveled between accessible radio signals. All options on the dial were “terrestrial” based, meaning traditional AM [...]]]></description>
		<link>http://www.gmslocal.com/2012/07/has-online-digital-streaming-hit-its-stride/</link>
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		<title>Are Brands Overwhelming Consumers with Choice and Communication?</title>
		<description><![CDATA[Last weekend, I was given the duty of visiting our local Wal-Mart to purchase household necessities.  A list was provided, and out the door I went, believing this would not be a problem.  One of the first things on my list was “toothpaste,” so I visited that aisle, which is where my problems started.  There [...]]]></description>
		<link>http://www.gmslocal.com/2012/06/are-brands-overwhelming-consumers-with-choice-and-communication/</link>
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		<title>Has Apple Put Google in the Crosshairs?</title>
		<description><![CDATA[Sunday evening, while flipping through the channels searching for something decent to watch, I came across what must have been the 1 millionth screening of War Games.  As you’d imagine, I paused to watch this 1983 gem of bad moviemaking, centered around nuclear war.  With Apple’s developers conference starting the next day, the movie reminded [...]]]></description>
		<link>http://www.gmslocal.com/2012/06/has-apple-put-google-in-the-crosshairs/</link>
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		<title>Playing in the Google Zoo – National Brands &amp; Google Updates</title>
		<description><![CDATA[Stop me if you’ve heard this one: A panda, a penguin and an SEO expert walk into a conference… OK, so that’s not really a joke but it certainly could be.  Within the past few months, Google has made several well-publicized updates to their search algorithm aimed at different aspects of the search results.  On [...]]]></description>
		<link>http://www.gmslocal.com/2012/05/playing-in-the-google-zoo-%e2%80%93-national-brands-google-updates/</link>
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		<title>Do Brands Really Need To Localize Everywhere?</title>
		<description><![CDATA[My wife loves Jamba Juice –possibly more than me.  There isn’t a location in our home state, so wherever we travel, she actively seeks out a Jamba Juice – sometimes a couple of times a day.  One of her favorite things about Jamba Juice is they always look the same, making it easy for her [...]]]></description>
		<link>http://www.gmslocal.com/2012/04/do-brands-really-need-to-localize-everywhere/</link>
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		<title>Harnessing the Power of Facebook for Local</title>
		<description><![CDATA[A few days ago, my family and I were discussing the need to open our pool soon and the subsequent need, due to my general lack of mechanical skills, to find a company to perform this task for us.  My wife was on Facebook at the time, so she decided to utilize the platform to [...]]]></description>
		<link>http://www.gmslocal.com/2012/04/harnessing-the-power-of-facebook-for-local/</link>
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		<title>How Google+ May Shape Local Business Strategies</title>
		<description><![CDATA[Last week, while watching “American Idol” with my wife and daughter – don’t make fun – a commercial came on for Google+.  It was about a person who had 100s of baby pictures on their phone and lost it, but thanks to Google+, every picture had been instantly saved to their Google+ account.  At the [...]]]></description>
		<link>http://www.gmslocal.com/2012/03/how-google-may-shape-local-business-strategies/</link>
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