GMS Local is a comprehensive digital solution focused on creating meaningful connections between brands and consumers at the local level. Using paid, earned and owned media solutions, GMS Local maximizes local consumer engagement opportunities for national advertisers with an extensive local footprint.
GMS Local was specifically designed to overcome these barriers and provide advertisers the scale and reach to successfully navigate the local space resulting in incremental consumer engagement opportunities while maintaining brand consistency.
Why GMS Local is right for you?
If you have asked, “How do I manage my local digital initiatives while maintaining a consistent brand strategy in this fragmented space across all of my locations?”, GMS Local is your solution to overcoming this and other challenges in the Local media space. GMS Local has been built to enable brands to balance the way they use paid, owned, and earned media in the Local space with emerging social and brand-owned opportunities.
This melding of solutions is what differentiates GMS Local and will deliver innovative digital solutions to optimize your engagement with consumers locally. And, equally important is the ability to track, monitor and enhance based on firm metrics showing how the GMS Local solution is producing for your business from the national lift to the store specific impact, where possible.