New Research from GMS Local Shows Knowledge Gap
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It’s no news that the local online space is fragmented and can be difficult to navigate, especially for those large, national brands that have an extensive local footprint. Determining best strategies, tactics and practices across the local ecosystem can be a challenge for any national marketer.
GMS Local has launched new research today exploring not only the state of local advertising, but the perception that national brands with more than 500 brick and mortar locations have of the space. The research reveals, perhaps not surprisingly, that many brands have a skewed perception of the understanding of the local space and what they are doing within it. According to the study, there is an education gap in the local arena that needs to be filled in order for advertisers to become truly effective in the local marketplace.
The research also offers a three step action plan for any national advertiser with a local presence, including:
- An online local listings business audit
- A local storefront diagnosis
- Education, innovation and experimentation
The full research can be found on the Insights page of GMSLocal.com. The research can be shared and also imbedded on your site. Contact GMS Local for more information.
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